Solving the capital markets’ most complex problems.

The Brief

To originate and activate a global awareness campaign for S&P Global Market Intelligence Enterprise Solutions – connecting multiple businesses, software and services and generating industry-wide awareness and market-wide engagement.

Brand experience:
Proposition, Messaging
& Concept Development

Campaign activation:
Advertising, Digital, Film,
Events & Internal Engagement

The Response

We built the campaign around a single, succinct proposition. Enterprise Solutions has the ‘Software & Services’ to solve the capital markets’ most complex problems.

From the challenges of raising capital & bridging private and public markets & managing data & client lifecycle management & post-trade transformation to the specialist solutions for achieving tax compliance & corporate actions & regulatory reporting – we distilled the messaging down to the core benefits – knowing they would instantly resonate with the entire capital markets community.

With over 500 new leads coming in the first two weeks of activity, covering industry exhibitions, client engagement, event sponsorship and commuter-targeted OOH, this campaign and brand experience is well on its way to delivering a worldwide perception change – positioning S&P Global as not just a data company – but a specialist capital market solutions powerhouse.

“On the outside, this campaign sounds so simple. But, navigating the sheer number of stakeholders and service lines, and weaving together the complex and diverse set of solutions to fit within our streamlined framework was a multi-faceted challenge.

Being able to confidently express a statement like ‘Tax compliance, solved’, was exactly what our clients wanted to hear.”

Nikki Maltby
Head of Copy, PinkGreen

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