Launching the UAE’s ultimate trading platform

The Brief

To launch a new mobile and desktop trading platform – designed and built to give MENA traders global market access and a powerfully, intuitive trading experience. In print, online, on screen, ‘out of home’ and dual language, the campaign of activity across Abu Dhabi and Dubai took its lead from our platform messaging of simple, powerful and intuitive.

Proposition & Messaging
Platform Launch Tactics
Digital & Print ads
Platform Visuals
Artwork & Production Management
Multi-format Animations
UX & UI Design
Wordpress Build


The Response

With media placements within shopping malls, across a network of metro stations, in private airport terminals, taxi tops – and on lamp posts city-wide – our suite of animated and static executions were seen by millions.

Announcing the arrival of ‘The Ultimate Trading Destination’ the messaging was focussed on ease of use, speed and security – putting customer experience at the core of the proposition – for both beginners and experts. And with no compromise between mobile and desktop capability, the ADSS trading community can trade with confidence and take control of their portfolios whenever – and wherever they may be.

Using a font by world-renowned Arabic Typographer, Dr. Nadine Chahine, who has created typefaces for Google, Sony, Etihad Airways & Bloomberg. Janna is a modern Kufi Arabic font that works beautifully in both Arabic and English languages.

Related Projects

Empowering the next generation of traders

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