The future of retail trading is changing – 85% of retail traders are now under the age of 45, with 43% of them under 30. Led by an energetic team with a wealth of trading experience, Eurotrader set out to empower new traders to learn while they earn and progress from basic trading knowledge through to strategic portfolio management. Looking to shake-up retail trading, we were tasked to create a bold and engaging new brand identity and visual language to launch Eurotrader as an exciting new platform and social community.
Value Proposition & Messaging
UX & UI Design
Simple. To get the next generation of traders out of the blocks and into the stocks, we helped them become fluent in Forex, take any indecision out of indices and make crypto far less cryptic. Easy-access, educational online training videos, academy courses, and how-to guides – together with the latest insights from professional traders – were all designed to help trading novices understand and navigate the world’s financial markets.
Colourful, playful and insightful. The new Eurotrader brand shamelessly stands out from the crowded and sometimes conservative marketplace; speaking directly to its target market and walking traders through everything they need to know to train up and trade up.
Unique and impactful illustrations were commissioned to capture the brand’s confident personality whilst zeitgeist messaging encourages traders to fake it ’til they make it (open demo account) and show their money what they’re made of.