Marketing Campaign Services
Digital Experience Services
Cat Bailey leads our creative and engagement projects and is passionate about helping businesses to generate business – especially those operating in the Capital Markets. For over 20 years in the industry, Cat has worked with some of the world’s most interesting tech, fintech and data businesses, consolidating their complex propositions into creative – but fiercely-commercially-focussed – results-driven brand and marketing campaigns. A founding partner of Pink Green, Cat will never cease in her search for the killer idea for her clients that humanises even the most intangible, data-fuelled or trading technological solution.
“Our creative approach always starts with a narrative. As we define and refine the key messages, we’ll also begin to uncover the business’s unique tone of voice. It’s the words, and ultimately their delivery, that bring a unique angle and an intelligent magic to our work. I don’t believe that B2B and B2C require a different approach – a business is successful in its comms activity when it talks H2H – human to human.”
Kate Lowe champions the highest standards of account management and brings a wealth of experience and a passion for delivering success for our clients. Starting her career 20 years ago, Kate has managed a wealth of diverse projects from new product or venture launches, brand refreshes and the rollout of brand and marketing campaigns – worldwide. Totally at home in both the property technology and financial technology worlds, Kate's attention to detail and determination to deliver is inspirational to those who work with her. Tried, trusted and totally transparent Kate heads up our project management team who adopt and embrace her clear and consistent process that keeps even the most creative of projects in check.
“I love working in a creative environment – no two days, two clients or two projects are ever the same and that’s what makes what we do truly unique. Every lateral thinker needs a linear process. And that is exactly where my team thrives. We are the lynch pin between our clients and the creative team – and nothing gives me more pleasure than seeing their response to the work that we present. And nothings gives us more satisfaction in delivering it – time and time again.”