Bringing sophisticated form to a functional brand.

The Brief

Cassini Systems wanted to hone their verbal brand strategy and refresh their visual identity to help build brand awareness and position their business as a core utility provider of margin analytics and collateral optimisation tools.

Brand Strategy
Value Proposition & Messaging
Visual Identity & Brand Guidelines
UX & UI Design
WordPress Build

The Response

A mark re-imagined. A website relaunched. A brand experience tailored to match Cassini’s innovative service and support. We created a new, sophisticated colour palette and introduced a customer-centric tone of voice to elevate the Cassini brand from functional and factual to innovative and engaging.

With technology that gives clients the power to predict, we presented headlines that turned tales of caution on their head to communicate confidence, security and credibility. And we evolved the ‘Cassini curve’ – making it more than a static logo mark – to promote the meticulous precision and exacting results Cassini Systems delivers, to every client, in every way.

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