BrokerTec
Launching a data feed that
also delivers a smile
The Brief
To create a campaign that engages and appeals to the diverse and global users of BrokerTec US Treasury Data. Its objective is to inform them that this vital source of price data is now available directly from NEX.
Launch Campaign
Online & Offline Advertising
UI & UX Design
Animation
Our Response
If you are looking for real, global and executable pricing – and the deepest liquidity you need this data feed. Playful – but on point from a messaging perspective and quick and easy to digest – our campaign was designed to give a data feed a personality and a hint of a sense of humour. We flooded the Fixed Income community with everything from print adverts to animated digital banners across the most visited websites in the community.
