To create and deliver an inbound marketing campaign for Integral BankFX. A new look & feel was critical to reposition Integral as a Silicon Valley brand with a focus on innovative technology for the FX markets.
Strength of technology is the key differentiator for Integral. Equipped with market insights and expertise, Integral needed to reflect its challenger brand status. Imagery shot to highlight the ‘out of the box’ cloud technology and supporting quotes from some of the world’s leading market influencers broadcast the need for businesses to upgrade their FX technology. Integration with HubSpot allowed direct ROI to be attributed to campaign activity.