A change in company leadership and structure inspired a change in business name and the need for a new brand identity. FD Technologies plc, previously First Derivatives, who own KX, First Derivatives Consultancy & MRP briefed us to define and develop a professional, people-led brand that would reinforce the organisation’s unique combination of domain knowledge and technical expertise.
Value Proposition & Messaging
UX & UI Design
With a new logo, fonts and an unexpected, rich, metallic colour palette, we created a strong brand identity and value proposition built upon solving business-critical problems that haven’t yet been solved.
Clear and concise, the new FD Technologies website showcases the breadth of specialists and fields of expertise that drive this organisation forwards.
As a company that thrives on the teams behind its technology, we embraced relatable truths to reflect the highly positive new ‘No matter what’ brand values of ‘No Problem, No Limits and No Better’ are threaded through every aspect of brand activity.