The balancing act of

managing online fraud

The Brief
To create, produce and promote the CyberSource UK Fraud Report – the authority on the current dynamics of the UK fraud and payment management landscape.
Our Response
Bold, bright and brilliantly clear this years’ report has a solid structure and is packed full of visually exclusive insights making it an highly-insightful and entertaining read. Focussing around the main challenge of achieving the ‘Balancing Act’ of minimising fraud, minimising costs and maximising revenue – the concept carried consistently from the report through to events – and beyond.
Simon Hooley, CyberSource Client Partner: “This campaign was complex to manage but highly-rewarding to deliver! The idea brought together a wide range of materials and executions – and even allowed us to have freestyle footballers at an event!”
New Business

Pink Green
Fora | Thames Tower
Station Road
Reading RG1 1LX

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