The Brief

CloudMargin is the only cloud-based collateral management platform built to drive the industry forward. Their existing brand was holding them back. Delivering unrivalled efficiency whilst reducing risk and cost through one automated platform available to everyone – they needed a brand that was one for all and second to none.

Brand Strategy
Value Proposition & Messaging
Visual Identity
UI & UX Design
WordPress Build
Launch Campaign

Our Response

Amongst the growing storm of cloud-based brands, it was clearly evident that to move the brand forward – and to keep pace with its clear commercial objectives – we needed to move away from the conventions and limitations of cloud fuelled clichés. This brand deserved more ‘attitude with altitude’. Tasked with a brand evolution, it sparked a revolution with both the visual and verbal elements of the brand transformed dramatically – and dynamically. It is great to see the positive impact that this project has had in elevating CloudMargin – head and shoulders above the competition.

‘Pink Green was wonderful to work with – not only did they bring their amazing branding and design skills, they also made the process delightful with their fun and hardworking team. They became a part of the CloudMargin team and we are excited to continue to create more with them in the future!’

Kari Litzmann, Chief Marketing Officer, CloudMargin