Break into the heart
of the FX market

The Brief

To launch EBS Institutional, a new workflow and trading solution created to meet the unique and complex requirements of the asset management community.

Visual Identity
Product Launch & Brochure
UI & UX Design
Film
Direct Mail

Our Response

A new proposition for EBS – predominantly known for market-leading solutions for sell-side institutions – this campaign would signal their entrance into the buy-side communities. Today, asset managers feel constrained and have a narrowly defined workflow. EBS Institutional delivers the flexibility they crave, enabling them to break through existing limitations and break free from restrictions. Here is where the concept was born. Break through barriers with the breakthrough technology of EBS Institutional.