The Brief

Chartered Insurance Institute are the professional standards body dedicated to the insurance and financial planning profession. Their Assess platform is an incredibly specialist training tool – our challenge was to make more people aware of it.

Messaging | Brochure Design | Illustration | Social Posts

Our Response

Taking a fresh perspective on desk-based training and CPD requirements our campaign focussed on the goodness that can be consumed via the Assess learning solution. Packed full of freshly-baked ambition, bite-size courses and a smorgasbord of opportunities the campaign was bought to life by Spanish Instagrammer Jesuso Ortiz. Like nothing the insurance audience has seen before, we targeted those who are hungry to learn.