The Brief

Rackspace were looking to host an event that would bring together global CXOs at an exclusive London forum to discuss enterprise leadership in the age of AI. The event would need a name, a theme and a bold visual identity to attract high-calibre, ambitious CXOs from all over the world.

Our Response

CXO LDN was the name that landed with the momentum to travel with the Rackspace team to CXO TKY… CXO CPT… CXO UAE… and beyond. It’s graphic lock up would become simple to replicate and instantly recognisable.

With the three topics of Cloud infrastructure, Data hygiene and AI implementation on the agenda, the event became a Tech Triathlon. 
(No bike or wetsuit required!) Delegates learnt how to SWIM through crystal clear Data, CYCLE through Cloud transformation and RUN Ai programmes with ease. Simple. Engaging. Unapologetically human the CXO LDN Tech Triathlon encapsulated the future-facing agility required for digital transformation, with the ability to flex with each host city for future events. 



With target attendance, positive feedback and promising leads all achieved – Rackspace is set up to stand out as it rolls out CXO Tech Triathlon in major cities across the world.